Mike Cox, senior vice-president for merchandising at LFC, said: “We’ve been located in the Ilac Centre for a decade now and it’s time to give the fans a new and improved shopping experience.
“The store is 40 per cent bigger and reflects the new branding we’re rolling out globally. This is our second store to launch in Ireland in a matter of months, reflecting our support and strong fan base in the country.”
For this store, three new permanent positions have been filled, adding to the 11 existing roles. This is the club’s second new store opening in the Republic of Ireland in the past three months to connect with its loyal Irish supporters.
The shop will house official merchandise, including the LFC Nike kit, training and lifestyle range, plus hundreds of exclusive LFC label products. Jerseys can be printed in-store with the current Reds men’s and women’s team members or be bespoke to your own name.
The store will also have the new Liverpool FC x LeBron collection that launched this week.
The club now has seven permanent stores in the UK and Ireland, taking the total to 16 permanent locations across the globe.