Audoo, which is backed by Elton John and Abba’s Björn Ulvaeus, was founded in 2018 and focuses on accurate public performance royalties. Its audio meter and insights platform record where and when music is played in order to allow creators to receive compensation for the use of their music.
The company’s ‘Audio Meter’ will now be introduced on a trial basis in a number of cafes, bars, restaurants and retail locations across the country. The technology will recognise background music being played and will share the data back to IMRO.
IMRO said the move will help improve the existing reporting measures used by the group.
The organisation’s mission focuses on improving the distribution efficiency of music royalties for its 25,000 members. This cohort includes songwriters and composers, as well as music publishers.
Audoo said its device is focused solely on tracking the music playing in a location and is GDPR compliant. The plug-in technology also has no language processing abilities.
The rollout will commence in a number of urban areas across the country, with hopes to introduce the technology in all types of businesses in the future.
“We continuously invest in new technologies and services to ensure faster and more accurate royalty payments, providing the best service to our members,” IMRO chief commercial officer Sean Donegan said.
“This partnership with Audoo adds another layer to our advanced technological tools and music usage data, ensuring our distributions are as precise as they can be,” he added.
Audoo founder Ryan Edwards said that the new partnership is a “pivotal moment in the evolution of public performance royalties, offering benefits to creators, performers, rights holders, and licensees”.
“Seeing the success of what our technology can do for other markets, we’re very excited to stand alongside global leaders such as IMRO and support the fair distribution of royalties for artists,” Mr Edwards added.
Audoo’s meters are now operating in more than 10 countries across four continents. The business is headquartered in London.