The Ireland cricket team, elected as an Associate member of the International Cricket Council (ICC) in 1993, has become a force to be reckoned with. They’ve consistently surprised audiences in T20 World Cups, with impressive victories against powerhouses like Bangladesh (2009), West Indies, and England (2022).
This year, after qualifying through the European qualifiers, they aim to build on their past successes in the ongoing ICC Men’s T20 World Cup 2024. However, their journey in the ongoing edition hasn’t been ideal. Placed in a challenging Group A alongside India, Pakistan, Canada, and co-host USA, they’ve dropped their opening two matches.
But the Irish are known for their fighting spirit, and they’ll be determined to turn things around in their next clash against the USA tonight at 8 PM IST. This determination is fueled by a dedicated roster of sponsors, a testament to the growing popularity of cricket in Ireland.
Nandini (Jersey Sponsor): The Karnataka Milk Federation (KMF), a major Indian dairy cooperative founded in 1974, empowers millions of milk producers and promotes sustainable dairy development. The Nandini brand, with its logo displayed on the jerseys, offers quality milk products while ensuring fair returns for farmers.
ITW Consulting Private Limited (Official Sponsorship Consulting Partner): A leader in Indian consulting and management, ITW Consulting specializes in sports consulting, marketing, sponsorships, and more. The entity provides expertise in areas like events, content creation, talent management, PR, and digital marketing.
Macron (Technical Kit Supplier): Founded in 1971, Macron is a renowned sportswear brand offering products for various sports. This partnership marks their first venture into top-level international cricket. The manufacturers will be supplying technical apparel (jerseys, etc.) for both men’s and women’s teams, including athletes and staff, for the next three seasons.
Arachas (Official Insurance Partner): Ireland’s leading insurance broker, Arachas, becomes the official insurance partner. Its team of over 650 experts provides a comprehensive range of insurance products and services, leveraging strong client relationships and extensive market knowledge. Arachas is part of the Ardonagh Group, a global leader in insurance distribution.
NV Play Cricket (Digital Partner): NV Play Cricket is more than just a global cricket scoring and analytics solution. Developed in collaboration with top cricket boards, the brand has been a key player in driving cricket’s growth at the highest levels for over a decade. The entity’s deep understanding of professional cricket and its data potential fuels the NV Play Cricket platform, designed for both elite and high-end recreational users.
Corpay (Official Foreign Exchange (FX) Partner): A global leader in business payments, Corpay empowers companies of all sizes to streamline expense management. The company’s comprehensive suite includes online solutions for bill payment, automating accounts payable, facilitating international payments, managing currency risk, and even running commercial card programs. Since 2024, the entity has been in association with Cricket Ireland. It helps the governing body manage currency exchange fluctuations and make international payments efficiently through Corpay’s user-friendly platform. The deal also includes Corpay’s branding on the back of the Irish cricket team jerseys.