Ireland’s world-class golf to the fore at KLM Open in the Netherlands

21 June, 2024

Tourism Ireland – together with Limerick County Council and Visit Derry – is attending the 2024 KLM Open golf tournament at The International golf club near Amsterdam this weekend.

One of the oldest international open golf tournaments in Europe, the KLM Open attracts thousands of spectators each year – providing a fantastic platform to showcase our superb golf offering and inspire Dutch golfers to come and experience some of our top courses for themselves. Tourism Ireland is reminding Dutch golfers that the Irish Open will take place at Royal County Down this autumn, The Open returns to Royal Portrush in 2025 and that Adare Manor will host the Ryder Cup in 2027.

Karen van der Horst, Tourism Ireland’s Manager for Northern Europe, said: “Our presence at this year’s KLM Open is just one element of Tourism Ireland’s busy programme of promotions to encourage golfers in the Netherlands and other key golf markets to consider a holiday on the island of Ireland. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that the island of Ireland offers Dutch golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.” 

(back, l-r) Matt Doherty, Visit Derry; Guido van Reijen, HitaBrick; Bert van den Heuvel, Time4golf; JanHein Van de Watering, City 2 City Golf; Arnoud van Tilburg, Pinhigh Golftravel; and Reinier Boss, TUI Golfreizen; (front, l-r) Ashling Scanlon, Tourism Ireland; Alison Crummy, Fáilte Ireland; Elaine O’Connor, Limerick County Council; James Broom, Tourism NI; and Eef Belckx, Tourism Ireland, at the 2024 KLM Open golf tournament in the Netherlands.