Key acquisition for popular Limerick travel agency

A WELL-KNOWN city travel agency has acquired an international booking distribution platform.

Limerick Travel, based in Bedford Row, has bought B&B Ireland.

The move, the firm says, marks a significant milestone in its ongoing commitment to offering a wide range of tourism products to their overseas clients and trade partners.

The popular agency has pledged a seamless transition for bed-and-breakfast (B&B) owners, trade partners and clients.

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Current customers of B&B Ireland and B&B owners can expect uninterrupted service and support during this transition.

The platform will continue to operate under the “B&B Ireland” brand.

“We are excited about the possibilities that this acquisition brings to Limerick Travel,” said Peter Brazil, managing director of Limerick Travel.

“By combining our strengths and expertise, we are well-positioned to operate and further develop the B&B tourism product for the years ahead using over 50 years’ experience to grow the platform.”

Helena Healy, the chief executive of B&B Ireland added: “For the B&B sector and B&B Ireland members, this development secures the future of the international trade and consumer visitors into Ireland continuing to experience this very special product that is an important part of the Irish tourism experience.”

Founded in 1971, Limerick Travel has been involved in outbound and inbound tourism for more than five decades.

The firm handles thousands of visitors from Europe, North America and Australia, to name a few, into Ireland each year.

It has been one of the earliest supporters and promoters of the B&B product.

Limerick Travel’s management team has a wealth of experience.

It’s been voted Irish Travel Agents Association company of the year on three occasions.

B&B Ireland meanwhile, has been involved in the promotion of bed and breakfast properties in Ireland for more than 52 years.

The platform offers hundreds of independently owned, quality assured bed and breakfast homes across the island of Ireland.

It aims to give its clients the perfect way to see and capture the real Ireland.

Telephone Limerick Travel at 061-204444.

Alternatively, please visit the company’s website at www.limericktravel.ie

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Retraction

In an article in last week’s Limerick Leader, and on our website, Limerick Live, we mistakenly reported that Limerick Travel agency had been taken over by B&B Ireland. We sincerely apologise for this error. The correct information is that Limerick Travel has successfully acquired the B&B Ireland booking distribution platform. This acquisition marks a significant expansion for Limerick Travel, enhancing their capabilities and service offerings in the travel industry. It reinforces its commitment to offering a wide range of tourism products to their overseas clients and trade partners.
We deeply regret any confusion our error may have caused.