Mercedes-Benz and The R&A have a long-standing partnership with Mercedes-Benz being an “Official Patron” of The Open since 2011. In addition to the men’s Championship, the rights holder in golf also hosts the women’s major, the AIG Women’s Open.
As “Official Patron” of the AIG Women’s Open, Mercedes-Benz supports female athletes and is committed to equality and diversity in golf. On site, Mercedes-Benz will also provide a shuttle fleet with all-electric and hybrid vehicles for the players and selected guests.
“The elite of women’s golf meet at the AIG Women’s Open. As Official Patron, Mercedes-Benz is particularly proud to support this spectacular summit of the world’s best female golfers to actively promote women’s sports and set new standards for future generations,” said Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales.
The AIG Women’s Open will take place this week (22-25 August) on the Old Course in St Andrews, Scotland which plays host to the major for the third time and Mercedes-Benz brand ambassador and professional golfer Alexandra Försterling will be celebrating her debut at the event.
“I’m really looking forward to taking part in the AIG Women’s Open and especially to making my Championship debut on the Old Course in St Andrews, the Home of Golf. It makes me proud that Mercedes-Benz is accompanying me on my journey to my first AIG Women’s Open,” she said.
To celebrate its long-standing partnership with The R&A and the extension of its commitment to the AIG Women’s Open, Mercedes-Benz has created a special campaign combining golf with fashion: Produced on the Old Course, venue of the 2024 AIG Women’s Open, and in St Andrews itself, Mercedes-Benz and stylist Imruh Asha bring together fashion, golf and cars in contemporary motifs. The outfits used in the campaign are one-off pieces and symbolise the unique mix of the historic cultures in connection with the Mercedes-Benz brand.