TALLAGHT ace Rhasidat Adeleke looks set to become Ireland’s ‘highest-paid sports ambassador ever’, according to a leading sporting consultancy.
The Irish track star has become a national treasure after her efforts in the Olympic Games, and she is already a big name in the United States with her college in Texas.
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21-year-old Adeleke finished fourth at the Olympic Games, just missing out on a podium place in the 400m.
She has already forged partnerships with global companies Allianz, KPMG and Nike but has potential to land even more lucrative deals due to here marketability.
That’s according to Kelli O’Keeffe, who is managing director of the sports advisory practice, Teneo.
Speaking to the Irish Mail on Sunday, Ms O’Keefe outlined her forecast for the elite-level athlete.
She said: “Rhasidat is a terrific role model for young girls, whether they are into sports or not.
“She is fit and healthy but she is also really into her style and fashion, and keeping herself looking healthy as well as maintaining a healthy lifestyle.
“Rhasidat has a terrific personality. She is very relatable and is such a terrific role model to all young girls.
“So she could be looking for something in the beauty or fashion industry. She lives in the US so it would likely be an international brand.”
And just last week, Adeleke did her brand no harm after she was snapped with pop legend Rihanna.
Nine-time Grammy winner Rihanna looked in awe as she recognised the Irish sprinter before they hugged at the event in the English capital.
The 22-year-old seemingly bumped into Rihanna on Tuesday night before the famed singer realised she had been following her the Tallaght native’s sporting journey with Ireland.
Rihanna could be heard screaming ‘I follow you!’ as she pulled the Irish sprinter in for a big hug.
Sprint ace Adeleke was on the guestlist for the exclusive event and shared a series of stylish pics of her own from the evening out.
Her photo album drew as much praise from followers as a Rihanna one typically would.
The mother of two, who shares sons RZA, two, and Riot, 13 months, with her partner A$AP Rocky, 35, has been focusing on her makeup, skincare and now haircare business that she founded in 2017.