Thursday, October 17, 2024

Lidl Brings Wine In The Dark To Northern Ireland – Business Eye

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Lidl Northern Ireland is set to bring a sensory and immersive experience to wine enthusiasts and sip seekers of Belfast with the arrival of ‘Vino Sensoria’ this November.

Aspiring wine connoisseurs will be treated to a full sensory experience, hosted by Lidl Northern Ireland’s Master of Wine Richard Bampfield, as they put their taste buds to the ultimate test in this unique wine tasting experience – completely in the dark. 

The exclusive ‘Vino Sensoria’ pop up experience will take place in the heart of Belfast City for a limited time at Belfast Exposed, Donegall Street, from Friday 22 to Sunday 24 November, with 100% of ticket sales going to Lidl Northern Ireland’s charity partner. 

Guests will experience the shock and thrills of the Discombobulator where senses will be heightened as budding wine enthusiasts embark on a journey to deconstruct the experience of visually appraising wines and engage in a scent safari that will tantalise the senses.

Moving to the shadows of the Tasting Room, guests will be plunged into darkness and a world where taste buds are tingled and perceptions challenged. Guests will sip their way through a carefully curated collection of sparkling, red, white and rosé wine by Lidl Northern Ireland, guided by Richard Bampfield MW, whilst submerged completely in darkness.

The experience culminates in the Lumina room, where wines are revealed and visitors can select their favourite tipple to enjoy.

Speaking about the event, Richard Bampfield said:

The aim of Vino Sensoria is to dispel some of the myths surrounding the buying and serving of wine. By tasting in total darkness with no distractions, tasters can concentrate fully on the wine in the glass and reach a better understanding of their own tastes and palate. 

Guests will leave feeling inspired, challenged and their taste buds reawakened. And with a new-found appreciation of high quality wine selections that won’t break the bank”.

Tickets for Vino Sensoria are £12 (excluding booking fee) and are available to purchase now at vinosensoria.com. 100% of ticket sales will be donated to Lidl Northern Ireland’s charity partner.

For full event information please visit vinosensoria.com

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