‘Driving’ golf tourism for Ireland at International Golf Travel Market in Portugal1

17 October 2024

Tourism Ireland and partners promote the island of Ireland at major golf fair in Lisbon

Tourism Ireland’s drive to grow golf visitor numbers from around the world continues this week – at the International Golf Travel Market (IGTM) in Lisbon. 

Eighteen (18) golf and tourism operators from the island of Ireland have joined Tourism Ireland at this important event for the global golf travel community, which brings together more than 1,300 golf travel professionals from around the world.

The companies from Ireland are engaging in four days of one-to-one, pre-scheduled appointments, as well as networking sessions, when they will negotiate and exchange vital contracts for 2025. Around 900 commercial meetings will be conducted on the Ireland stand this week.

Aisling McDermott, Tourism Ireland’s Head of Global Partnerships, said:“IGTM is a fantastic opportunity to showcase our world-class golf. This is just one element of Tourism Ireland’s busy promotional programme to encourage more golfers from around the globe to consider a holiday on the island of Ireland. Our message is that the island of Ireland offers international golfers the complete package – with some of the very best golf in the world, spectacular scenery and the warmest of welcomes.

Golf and tourism operators from the island of Ireland with David Connellan (front, left), Mary Lyons (front, second left) and Siobhan McManamy (middle, third right), all Tourism Ireland; Joe Murphy, Fáilte Ireland (back, left); George Diamondis, Tourism NI (back, second right); and Natasha Johnston, Tourism Ireland (back, right), at the International Golf Travel Market (IGTM) in Lisbon.