G Adventures Announces Return of ‘Change Makers’ Reward Programme for UK & Ireland Agents

Community and sustainable travel specialist G Adventures has announced the return of its celebrated travel agent reward programme, Change Makers, offering 15 travel agents from the UK and Ireland the chance to earn spots at its next GX Summit, which will be taking place in Jordan in September 2025, in partnership with the Jordanian Tourist Board and Royal Jordanian Airlines, with added support from USAID Jordan.

The incentive connects agents with the power of community tourism, bringing together a group of 75 winners from around the world who have earned their space and will see firsthand how their work directly impacts local communities in the places they send their travellers to.

The Change Makers Challenge will run from now until 31 May 2025 and encourages agents to focus on changing people’s lives through travel by booking G Adventures trips.

Each ‘life changed’ by making a booking earns agents one entry to qualify for the GX Summit. The top 10 sellers per region will secure their spots, with five additional ‘wildcard’ spaces for agents. 

The wildcard challenges for 2025 include fundraising for G Adventures’ non-profit partner, Planeterra and completing G-Learning training modules, plus there will be opportunities for ‘first time’ G Adventures bookers and a reward for the agent who’s changed the most lives in total from 1 June 2024 to 31 May 2025. 

For the first time, agents will have the opportunity to sell tickets to GX Jordan and there will also be one place available in each region for the agent who has booked the most travellers to attend. More details will follow to help agents make the most of this opportunity to invite their customers into the GX community for this special event.  

The Change Makers agent event will be once again incorporated into G Adventures’ World Community Tourism Summit, GX, which brings media, agents, suppliers and travellers together to see firsthand how community tourism has the power to change people’s lives for the better. In September 2024, G Adventures held its GX Summit in India, where over 500 attendees had the chance to learn more about Planeterra-supported social enterprises and hear from a line-up of influential speakers on how community tourism can shape the future of travel.