Tourism Northern Ireland has launched a new series of innovation roadshows for tourism and hospitality businesses across the region.
The first workshop in a series of three took place today at the Silverbirch Hotel in Omagh.
The interactive workshops, which are part of Tourism NI’s `Innovate Tourism’ programme, aim to demonstrate how innovation is key to business growth, while also increasing awareness and knowledge about what innovation means in a tourism context.
In addition, the workshops will show businesses how to embed innovation in day-to-day operations, creating value and enhancing the visitor experience.
The businesses who signed up to take part in today’s workshop were also provided with advice and guidance, including what funding support is available to help generate new ideas to grow.
The attendees, who included tourism businesses from across the region, ranging from hotels to tour guides to transport, also heard from David Douglas, from Derrie Danders, who shared his own innovate tourism story.
Tourism NI is hosting the workshops in partnership with Innovate NI, a Department for the Economy initiative, delivered by Invest Northern Ireland, in partnership with local councils and further education colleges.
The current workshops are the second series as part of the partnership.
Earlier this year, regional roadshows took place in Belfast, Derry and Banbridge.
During an `Innovate Tourism Recognition’ event last month at the Galgorm Resort, more than 30 businesses who had attended the earlier roadshows, and who successfully reached stages of the Innovate NI programme, were recognised for their achievement, and presented with a certificate.
Topics discussed during today’s workshop in Omagh included understanding innovative activities and becoming innovative active.
The businesses also explored the various sources of support they can access from Tourism NI and Innovate NI.
The next innovation workshop in the new series will take place tomorrow at the Dunadry Hotel in Antrim followed by Killeavy Castle in Newry on Thursday.
Eimear Callaghan, Head of Experience and Industry Development at Tourism NI, said the first workshop in Omagh had been a “great success”.
“It was wonderful to bring our industry together today to discuss and explore innovation and how it can benefit their businesses,” she said.
“These roadshows aim to help and support the sector continue to thrive in an increasingly competitive market. Innovation is key to staying competitive and relevant in the ever-evolving tourism landscape.
“Tourism is a regionally dispersed industry with more than 70% of tourism businesses and supported jobs located outside Belfast so therefore innovation workshops in areas like Omagh are crucial to driving the positive impact of tourism.”
Dr Vicky Kell, Director of Innovation, Research & Development at Invest NI said: “By equipping businesses with the tools and insights they need to innovate, we empower them to thrive in an increasingly competitive landscape.
“Continuous innovation is essential for enhancing customer experiences and driving economic growth across Northern Ireland, particularly in regions outside of Belfast where tourism plays a crucial role.
“This aligns with the Minister for the Economy’s Economic Vision of fostering a dynamic and inclusive economy that benefits all communities. We are pleased to support this initiative alongside Tourism NI and help businesses unlock their full potential through innovation.”
Further information about the innovation workshops is available at Innovate Tourism Roadshows