TikTok Shop Ireland and TikTok Shop Spain are both go for launch, expanding the entertainment platforms’ reach to millions of potential new buyers.
TikTok Shop Ireland
TikTok Shop, which is open exclusively to businesses and shoppers based in Ireland, will bring shoppable videos and LIVE shopping directly to For You feeds, giving local Irish sellers and Irish creators the ability to sell directly through shoppable content on the app.#
Across Ireland, 2.2 million people come to TikTok every month to be entertained and inspired by content they find from their favourite creators and new ones they discover each day – including the latest trends, fashion and beauty tips, recipes and gifts. Today, in partnership with Guaranteed Irish, TikTok have announced a new way for Irish users to discover and shop directly from Irish sellers with the introduction of TikTok Shop in Ireland.
Guaranteed Irish is the national symbol of trust for doing business in Ireland helping consumers and businesses identify the products and services that are better choices for Ireland. Guaranteed Irish membership is open to homegrown and international companies in Ireland across all sectors, including Chapters Bookstore (@chaptersbookstoredublin), Cocoa Brown (@cocoabrown_tan), and Smooth Company (@thesmoothcompany) who are just a few of the brands who will be selling through TikTok Shop beginning this month. As part of the partnership, TikTok Shop will be offering Guaranteed Irish members access to exclusive support, which will include events and training.
TikTok Shop represents an incredible opportunity for our retail members to connect with a new generation of shoppers in an innovative and engaging way. By enabling Guaranteed Irish businesses to showcase their products directly to millions of users on TikTok, we are empowering them to reach wider audiences, drive sales, and strengthen their presence in the digital marketplace. Our members have access to account managers and content creators, helping convert sales and assist them on this journey. We hope that this platform will be a new way for them to share their stories, highlight their craftsmanship, and connect with customers in real time.
– Brid O’Connell, CEO, Guaranteed Irish
We’re thrilled to be opening up TikTok Shop in Ireland so that our Irish users can discover and buy from homegrown Irish brands. For local businesses in Ireland, TikTok Shop is like having a bustling market square in the palm of their hand. Whether you are a one person business, a national brand or a creator, you can grow your business and income and that’s great news for the Irish economy at large.
– Elaine Fox, Head of Ireland, TikTok
Register to sell on TikTok Shop Ireland
If you’re an Irish-based business and interested in getting started on TikTok Shop you can register your interest here: TikTok Shop Seller Center.
Instructions for registration and onboarding can be found on the dedicated TikTok Shop Academy for Ireland where businesses, creators and customers can access educational content on everything from getting started, leveraging the affiliate platform, platform policies and scaling your business.
TikTok Shop Spain
Across Spain, 20 million people come to TikTok and the Spanish community join the Irish today gaining access to discover and shop directly from Spanish sellers and brands as TikTok Shop Spain opens for business. Shoppable videos and LIVE shopping directly to For You feeds will give local Spanish sellers and creators the ability to sell directly through shoppable content on the app.
TikTok is creating a new culture that blends entertainment and shopping, inspiring people to discover and share products they love. The experience is unique to each user, tailored to what they enjoy on TikTok as TikTok Shop lands in Spain it comes with a range of unique features on the market that will allow sellers to connect in a unique and exclusive way with their audiences, boosting sales.
Register to sell on TikTok Shop Spain
Businesses that are established in Spain, and are interested in starting to sell on TikTok Shop, can access the TikTok Shop Seller Center to register as of February 2025. Stores will be able to find registration instructions on the TikTok Shop Academy in Spain, where businesses, creators and customers can access educational content.
TikTok Shop Ireland & Spain Features
Selling on TikTok is different to just about any other channel out there, and for both Ireland and Spain you can expect the following features to become available:
- LIVE Shopping: LIVE Shopping allows sellers and creators to seamlessly integrate products into a livestream session. This offers an engaging real-time shopping experience, which blends the physical store experience with the convenience of online shopping. Sellers can showcase their products live, while buyers can ask questions and be answered in real time while interacting with the community on the livestream.
- Shoppable videos in the For You Feed: Shoppable videos offer a native solution for sellers to add products into videos in an organic and creative way. Shoppers click on the link and will be directed to Product Detail Pages, which highlights the product details and prompts viewers to checkout directly.
- Product Showcase: Browse product tiles, read reviews, and purchase directly from a favorite brand’s profile. Businesses can curate custom product collections directly on their profile page.
- Affiliate Program: Creators can connect with sellers through new commission-based product marketing opportunities. Creators have a new way to monetize their creativity by sharing products in short videos and livestreams, and sellers can choose the Affiliate plan that’s the right fit for their brand.
- Shop Ads: New TikTok Shop Ads bring more opportunities for sellers to promote their TikTok Shops, so customers can discover and complete purchases all within TikTok.
- Secure Checkout: TikTok works with trusted third party payment platforms to facilitate transactions on TikTok Shop, to ensure a quick, smooth, and secure checkout process.