TikTok announced on Tuesday the roll-out in Spain, where its 20 million monthly active users (MAUs) can shop while watching short videos or live-streaming sessions without leaving the app, according to a statement on its website.
In a separate statement on the same day, the company said its 2.2 million MAUs in Ireland will get access to TikTok Shop “this week”. The roll-out is the result of a partnership with Guaranteed Irish, a local organisation representing foreign businesses in the country.
The company said merchants on the platform are registered locally in each market.
The company did not immediately respond on Wednesday to emailed questions about whether merchants from other countries, especially China, would be allowed to sell to Spanish or Irish buyers. The cross-border model is widely used in other markets, including the US, UK and six Southeast Asian countries.