US doughnut chain Krispy Kreme has confirmed its new Belfast store will be the first in a series of new shops set to be rolled out in Northern Ireland next year.
The American brand is due to open its first northern outlet at the Victoria Square shopping complex in early 2025.
The Nasdaq-listed food group is moving into a former jewellery unit at the retail hub, close to The Kitchen bar and restaurant.
The Irish News first reported to move last week after plans were lodged with Belfast City Council.
Krispy Kreme has now officially confirmed the move into Northern Ireland.
In a statement, the food chain said: “The new location will occupy 689 square feet in the popular Belfast Victoria Square shopping centre, creating over a dozen jobs for retail, management, logistics and bakery staff.
“The new Belfast launch will be the first of a series of planned openings in Northern Ireland, with more to follow in 2025.”
Best known for its line of glazed doughnuts, Krispy Kreme has opened dozens of shops across the UK since 2003.
It currently has 14 standalone shops in the Republic.
“Bringing Krispy Kreme to Northern Ireland for the first time feels like a natural next step for the brand, especially given the amazing reception we’ve had across the UK and the Republic of Ireland,” said Guy Meakin of Krispy Kreme UK & Ireland.
“We’re very excited that for the first time, doughnut fans in Northern Ireland will be able to enjoy our made fresh every day treats.”