AIG has formally launched its ‘Club and Community’ partnership with Basketball Ireland through it’s ‘What makes Irish basketball?’ video.
The video is narrated by legendary basketball commentator Timmy McCarthy.
With over 250 clubs across Ireland, the Club and Community partnership will see AIG support grassroots basketball, helping it expand in local communities.
John Gillick, Head of Consumer Marketing and Sponsorship for AIG Ireland, said: “We’re delighted to play our part in the continued growth of basketball through this partnership.
“This video illustrates the passion for basketball that permeates in every corner of Ireland.
“Timmy McCarthy has brought us so many magical moments during the Olympics and Paralympics and he really brings the sport to life and he was a natural fit for this video.”
AIG is Basketball Ireland’s official insurance partner, there to support members with their insurance needs.
They are also the title sponsor of the AIG All-Ireland Club Championships, the premier club tournament for U14 and U16 basketball.
Basketball Ireland CEO, John Feehan, added: “It’s wonderful to have AIG on board, who will be there to engage and help our clubs throughout Ireland.
“We’ll see a number of exciting community engagement initiatives rolled out in the coming months in tandem with AIG, as we work side-by-side to get more people involved in basketball at all levels.”