Hockey Ireland and AIG Insurance have announced a new strategic partnership to help support the game and its development, in addition to being the official insurance partner to the organisation. It will be title partner to the AIG Irish Senior Cup and the Ireland U16 Girls National Team.
Softco Remains the main commercial partner for the senior Men’s and Women’s National Teams.
AIG will be title partner to the world’s oldest Club hockey tournament The AIG Irish Senior Cup, which has been running since 1893, and will cover the Men’s and Women’s tournaments. In addition, AIG will be the main partner supporting the Ireland U16 Girls’ national hockey team.
The new partnership has a specific focus on grassroots club and member community support plus a focus on the continued growth and support of women in sport that AIG has been at the forefront in global and Irish sport for the past 10 years.
Hockey in Ireland has made excellent progress over the last number of years spearheaded by the men’s and women’s national teams who have excelled at world and Olympic level. The grassroot and playing numbers are also making steady progress.
“We are excited to partner with AIG, especially at this time, as we look to grow our sport and build on the strengths that exist at both the performance and grassroots ends of our game,” said Hockey Ireland CEO Anne McCormack.
“We have a very focused strategy driving the future of our sport, and our partnership with AIG is such an important part of that future and our mutual success.”
“We are delighted with this partnership with Hockey Ireland and to be the title partners to the historic AIG Irish Senior Cup and U16 Girls’ National Team,” added Head of Consumer Marketing and Sponsorship with AIG, John Gillick.
“These will provide a great platform to help promote and showcase Irish Hockey. We look forward to developing out this important partnership and engaging with the clubs, members, fans and players as we start this journey.”
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