Taking over the former BHS store on Belfast’s Castle Lane, the 8,500 sq ft retail unit has undergone a £975,000 refurbishment before opening to the public at midday today.
Deichmann announced that its latest store has created 20 new jobs for the Belfast community, with positions consisting of assistant and supervisor roles.
The German footwear retailer, which has 141 stores in the UK, stocks brands including Adidas, Fila, Nike, Puma and Skechers.
Deichmann UK managing director Simon Wilson said: “As a brand, Deichmann is so pleased to announce the opening of its first Northern Ireland store.
“The Belfast store is in an amazing central location with new collections from a multitude of brands available. We can’t wait for our customers to enjoy the new store and what it is has to offer.”