FMI has secured the tender to provide full field sales and merchandising for Colgate-Palmolive in Ireland.
Colgate-Palmolive controls brands such as Colgate, Palmolive and Sanex, and is aiming to increase its market share and visibility with the FMI partnership.
FMI, which is the European Field Marketing Partners member in Ireland, specialises in sales representation and driving awareness of its client brands across major retailers in Ireland.
The company does so through retail audits, developing tailored sales strategies and building strong relationships at head office and store level.
FMI’s merchandising and field sales expertise includes creating visually appealing displays, ensuring planogram compliance, managing inventory efficiently, placing orders and supporting impactful promotional campaigns.
“This partnership between FMI and Colgate-Palmolive is set to create new standards in the Irish retail sector,” said Libby Keeling, director of FMI.
“By combining Colgate-Palmolive’s trusted products and market insights with FMI’s field sales and merchandising capabilities, both companies are well-positioned to achieve growth and success.
“FMI’s dedicated team will work diligently to ensure that Colgate, Palmolive, and Sanex products are prominently displayed, adequately stocked, and consistently available to Irish consumers, thereby enhancing their shopping experience and reinforcing brand loyalty.”
(Pic: Justin Sullivan/Getty Images)