The Galway Summer Vibes campaign will take place from July 29 to July 31.
Details of the Galway Summer Vibes initiative have been announced as the campaign will kick start the race week festival at the end of the month.
The event will kick off on Monday July 29 – along with the famous Galway Races – and it will run until Wednesday, July 31.
This campaign aims at enhancing the overall race week experience in the city centre, before and after the racing in Ballybrit, with free live entertainment, fashion showcases, and a variety of family-friendly activities will be happening throughout the city.
Each evening from 8pm, Eyre Square, the Latin Quarter, and Galway’s Westend will transform into hubs of activity, buzzing with live performances from local bands, traditional music sessions, and acoustic sets.
Fashion enthusiasts can look forward to pop-up fashion showcases (from 12pm to 3pm) on Monday and Tuesday, hosted by the fashion entrepreneur and stylist Mandy Maher. These on-street showcases will take place in Eyre Square, Cross Street and on the Spanish Arch and they will highlight the latest trends and styles as racegoers prepare to bring their fashion A-game to Galway.
Speaking at the launch of Galway Summer Vibes Johnny Duggan, Galway City VFI commented: “It is another great initiative where the various City Centre areas come together to let people know that the City Centre is open for business and with plenty to see and do, whether you are a racegoer or not. There is such a great array of pubs in Galway, all within walking distance, with lots on across the city in all areas.”
Margaret Jenkins of Fáilte Ireland said: “The Ballybrit Summer Racing Festival brings a huge number of visitors to Galway each year so Fáilte Ireland is really pleased to support the Summer Vibes festival which will help showcase the best that Galway city has to offer. Festivals and events play a key role in helping visitors immerse themselves in a destination’s unique offering. Fáilte Ireland has worked closely with Galway’s business community to help develop an exciting programme of free events that will bring Galway’s streets to life with the city’s renowned arts, culture, and creativity.”