Below are some of the jaw-dropping data analytics behind Bryson DeChambeau’s incredible hole-in-one series – a series that has taken Social Media by storm.
If you have somehow missed it, or are not into golf at all, Bryson DeChambeau is a 2x Major Champion and widely considered to be one of the best golfers in the world. He has recently decided to turn his hand at content creation and has quickly become a star on YouTube, amassing 1.62m subscribers.
On the 13th of November, DeChambeau started a series where every day he tried to make a hole-in-one over his house, with the amount of shots increasing each day until he completed the challenge ⛳️
In total, it took 134 shots and was achieved without breaking a single window🪟
Total views at the time of posting stand at a staggering 171.8m and will continue to rise 📈
By platform the results are incredibly interesting:
TikTok – 82.3m
Instagram – 81.5m
YouTube – 7.98m
On X, DeChambeau only posted his final day, which sits at 4.1m views currently.
On Facebook, DeChambeau abandoned posting the series after two days, after the views sat at less than 80,000 per video. Which could be considered by some to be a clear representation of the platform’s lack of strength in vertical video distribution.
This also translated into follower/subscriber growth – in the last 16 days DeChambeau’s channels have increased by the following:
341,000+ Instagram followers
400,000+ TikTok followers
30,000+ YouTube subscribers
So what does this tell us? 🤔
1️⃣ Series content is an incredible way to rapidly grow your audience. Take note golf Clubs of Ireland!!
2️⃣ Short-form video content is thriving and platforms which do this the best are a long way ahead of the competition.
3️⃣ Bryson Dechambeau is unbelievable at golf…. and marketing his brand.