In the first year of its exciting fashion partnership, Primark Presents Rita Ora has offered customers around the world stylish fashion, footwear and accessories tailored to each season, including chic, elevated basics to hero trend pieces, all inspired by Rita’s own personal style.
Primark’s Autumn ’24 “Lazy Daze” collection, co-designed with Rita Ora, launched on September 10.
The range features two signature styles: retro-inspired grandpa core with warm neutrals and preppy pieces with tailored suiting.
Offering chic, timeless fashion, the collection reflects Rita’s evolving personal style with versatile, season-ready items.
Primark customers can look forward to adding crisp, fresh new looks to build out their Autumn wardrobe, which covers two capsule signature styles grandpa core and preppy style. The range is brought together by the styling, the grandpa core story is heritage chic inspired by British style and incorporates a palette of warm neutrals, woody tones, highlights of forest green and classic checks. Nostalgic, retro and gender-neutral pieces with a comfort-first approach, traditional tailoring, corduroy trousers, textured knits and argyle print jumpers offer the perfect layering pieces, paired with puffer coat or a retro trench coat.
The second capsule story includes preppy-pick-me-up pieces with a modern nod to term time. A mix of tailoring with red as its colour pop. The new grey multi-piece suiting is a hero offering, including an oversized blazer, relaxed pleat fronts trouser, a pleated miniskirt and a tailored pinafore dress which can be styled with crisp poplin shirts and mary jane heels to give it a modern-day look with old fashioned comfort.
Commenting on the latest collection, Rita Ora said, “Every new collection with Primark excites me more than the last. Each time we’re bringing fashion lovers a more evolved look and feel, with distinctive fashion pieces that can be tailored to suit their own personal style. I’ve spent the last year really curating a range of timeless trending and hero pieces to suit every season, and I really love that this time people probably wouldn’t be expecting to see such signature pieces. My collections with Primark are helping me to think about how to style new looks that appeal to everyone, and it’s a unique position to be able to share what I love about fashion and see that reflected in what so many people are wearing.”
Mary Lucas, Trading Director, Primark added, “Since we first launched with Rita last year, each collection continues to elevate our product offering with more premium items that offer range from smart day wear to florals in spring to our stunning festival collection. Our relationship with Rita continues to be a truly collaborative process, and we’re very proud to see its evolution as we mark one year of our partnership together, with items that are increasingly reflecting Rita’s ever evolving style.”
The Primark Presents Rita Ora Autumn collection will be available in all of Primark’s stores across its 17 markets from Tuesday 10th September.
Shot in a studio in London the latest collection continues to be closely co-designed by Rita alongside the Primark team and styled by Rita’s stylist Pippa Atkinson.
In the UK, customers will also be able to shop their favourite styles online via Click + Collect before picking it up in one of our current 57 stores. Customers can keep an eye out for the expansion of Click + Collect which will launch in all its stores across England, Scotland and Wales by the end of next year.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)