Niall Harty and Ross McDowell of All Real Nutrition. Photo by Domnick Walsh.
All Real Nutrition, the Kerry-based nutrition brand renowned for its natural protein bars, has announced plans to create 50 new jobs over the next three years. This follows a recent investment of €2 million as the protein brand announces expansion in both Ireland and USA markets.
Founded in 2017 in Farranfore by Niall Harty and Ross McDowell, All Real Nutrition has grown substantially since it began. Already stocked in SuperValu and Centra following success with the Musgrave Food Academy, the brand has also recently launched in Circle K and aims to be stocked in 2000 stores across Ireland by the end of the year.
In addition to the creation of jobs that will boost the local community, All Real Nutrition has plans to further its international expansion, beginning a move into the U.S. market.
Speaking on the expansion, Niall Harty, Co-founder of All Real Nutrition, said: “It’s a really exciting time for us here at All Real Nutrition. What began as a simple idea using ingredients from my kitchen cupboard has evolved over four years of perfecting our recipes.
“With this significant investment, we look forward to not only expanding our product range, but also expanding into new markets. We have dipped our toes in the U.S. market but this is something we really hope to build on over the coming months.”
Ross McDowell, co-founder of All Real Nutrition, added: “Supporting local is at the heart of what we do at All Real Nutrition. Our expansion plans will not only create local jobs but it will allow us to enhance our product range.
“From sourcing premium Irish ingredients, to engaging in local initiatives like beach clean-ups, we are passionate about giving back to our roots, he added.
All Real Nutrition bars can be purchased in stores nationwide.