Shane Lowry has enjoyed a lucrative few years on the golf course and one of his investments includes Bold Golf, which describes itself as “a disruptive new brand at the intersection of golf, streetwear, and art…”
It was founded by brothers Jack and Robbie Pierse and their friends Jonathan O’Driscoll and Dervla Malone.
Jack is also the founder of e-commerce business Wayflyer – a logo Lowry sports on his more traditional golf wear.
“Growing up playing golf together, we’ve always shared a passion for the game,” explains Robbie. “However, when it came to fashion in the sport we’ve found it lacking. Major brands focus on performance wear, clothing that follows the traditional etiquette of the sport despite golf’s changing trends and demographics. Bold was born from our desire to design clothing we actually want to wear.”
The brand has secured $1 million in funding, backed by Lowry, who is described as a Founding Investor.
Other investors include Jim Pallotta (Raptor Group), Bernard Heffernan, Dan Robertson (Golf Digest), Conor Ridge (Horizon Sports), Aidan Molloy, Elgner Group, Conor Killeen (Key Capital), William Frewen and Nick Mullen.