The Caribbean Hotel and Tourism Association (CHTA) has unveiled its Caribbean Travel Specialist Program, a groundbreaking initiative launched in association with global incentives and rewards experts, My Booking Rewards (MBR).
Designed to heighten awareness of the Caribbean region within the UK and Irish travel trade network, this online portal will offer significant opportunities to boost agent earning potential via rewards, incentives and learning.
Highlighting the CHTA’s desire to pave the way for its members to increase travel agent engagement, this partnership with MBR also offers hoteliers and stakeholders access to discounted rates for MBR services, allowing them to incentivise bookings via white label loyalty programmes and offering the opportunity to make invaluable connections with thousands of Caribbean sellers across this major source market.
Accessible via www.caribbeanagentrewards.com, agents can take advantage of extensive learning opportunities via touch of a button connectivity to hassle free online training modules, webinars, and a fully stocked resource centre of factsheets and imagery. In addition, the CHTA recognises the benefits of MBR’s agile technology in enabling its members to increase their ability to develop meaningful travel agent relationships via distinctive incentives that provide significant rewards when agents log a qualifying Caribbean booking.
CHTA Immediate Past President Nicola Madden-Greig, OD, said: “The Caribbean Travel Specialist Program reflects our commitment to providing travel agents with the tools and resources they need to promote the Caribbean as a premier destination. Each destination has its own distinct personality, and we aim to ensure that agents are recommending the best travel choices for their clients.”
Darren Pearson, Founder and CEO of My Booking Rewards, said: “We are delighted to be supporting the CHTA to educate more agents across European markets on the full Caribbean product. Their desire to support their members with MBR’s reach will certainly allow for increased agent engagement and we’re excited to be able to offer special rates to support this drive. Our agile technology and engaged database will help CHTA members to successfully reach more active travel agents across the UK and Ireland, building meaningful relationships through education and incentivisation.”