The brand, which is continuing its recovery after going into administration five years ago, is now trading from a 4,500 sq ft concession inside Marks & Spencer at Sprucefield Shopping Centre.
And shoppers will be able to avail of Black Friday deals in the store, with up to 50% off on bestselling items, until December 8.
It’s the brand’s second store in the Belfast and Lisburn area, as it already trades from a standalone unit in Belfast’s Victoria Square.
The first shoppers to spend more than £25 will receive a goodie bag filled with “parenting essentials,” the company said, while those who spend more than £50 will have the chance to win vouchers to spend in store, as well as a tote bag and Percy Pig treats.
The new opening will be the brand’s largest concession to date throughout the UK and Ireland.
It will also offer services such as car sear consultations and one-to-one Buying for Baby personal shopping appointments with industry experts, as well as a Click & Collect service.
Sarah Starkie, regional manager at Mamas & Papas, said: “We’re hugely excited for our new state-of-the-art Lisburn concession to open in Marks & Spencer. The move marks an exciting time in our expansion and our commitment to being the high street’s most accessible nursery brand, with the new in-store concession being our biggest yet.
“Families are such a big part of our community, and we’re proud to be able to offer parents-to-be across Belfast the chance to get their hands on some brilliant giveaways this weekend – as well as making the most of the incredible Black Friday savings on offer.”
Phil Wiltshire, store manager for Marks & Spencer at Sprucefield, added: “We’re thrilled to welcome a bespoke Mamas & Papas shop-in-shop to our Sprucefield Centre store, complementing our baby and kidswear offer, and it’s great to be able to open just in time for shoppers to save on their baby essentials.
“We know how daunting welcoming a new addition can be, and we look forward to seeing our customers faces when they visit and find everything they would expect at a Mamas & Papas store, with the added value of shopping at their local M&S.”
The store is open from 8am to 10pm Monday to Friday, 8am to 9pm on Saturday and 1pm to 6pm on Sunday.
Mamas & Papas was sold in a pre-pack deal after going into administration in 2019.