There’s panic in Ireland as a new deluge of tourists are expected to swarm its beautiful landmarks.
Ireland is reportedly gearing up to tackle soaring tourist numbers as more travellers are expected at its top destinations.
The authorities are reportedly projecting an increase in overall tourist numbers of 24% to 2030 from 2024, according to the Irish Examiner.
The report states the huge influx will need 14,000 additional accommodation beds, and millions of additional airline seat capacity.
The popular holiday destination welcomes millions of visitors annually, drawn to its iconic landmarks, historic sites, and warm hospitality, with five counties getting 70% of the tourism lion’s share – Dublin, Galway, Cork, Kerry, and Antrim.
Of those who visit the highly successful Wild Atlantic Way, 80% tour the section that extends south of Galway city to West Cork, while just 20% head north towards Sligo and Donegal.
Tourism contributes billions annually to Ireland’s economy, supporting jobs in hospitality, transport and retail.
Post-pandemic recovery efforts have emphasised attracting diverse global visitors, particularly from Europe, North America and Asia.
The capital city, Dublin, experiences significant visitor numbers, particularly around famous landmarks such as Trinity College, St. Stephen’s Green and Temple Bar.
But the city’s infrastructure, including public transport and housing, is already under strain due to the constant flow of tourists.
Many travellers visit Cliffs of Moher, the UNESCO World Heritage site that attracts over a million visitors annually. This leads to concerns about erosion, litter and the environmental impact of large crowds.
Tourism Ireland aims to increase the overall economic value of overseas tourism to the island of Ireland, growing revenue by an average 5.6% per year over the next six years to 2030.
The organisation will also sustainably support the economies of communities across the island, growing revenue to regions outside of the peak season by an average 6.5% percent per year to 2030.
In 2024, Tourism Ireland launched an extensive and targeted programme of activity with a marketing budget of £57.75 million (€70 million).
Alice Mansergh, Chief Executive Designate of Tourism Ireland, had said: “2023 was the first full year of trading for tourism since the pandemic. Tourism Ireland was active throughout the year, with an extensive and targeted programme of activity marketing the island of Ireland around the world.
“In 2024, our aim is to increase the value of overseas tourism to the island of Ireland, sustainably supporting economies, communities and the environment. We will do so by inspiring overseas visitors and strengthening strategic partnerships. Our message is that the island of Ireland has so much to offer across regions and seasons.
“We will be showcasing iconic reasons to travel here, expanding people’s bucket lists from best-known spots to our hidden gems. It’s an exciting year ahead, as this year marks the 10th anniversary of the Wild Atlantic Way, providing Tourism Ireland with another great hook to showcase the iconic route.”