Helping launch the limited edition Northern Ireland football sticker collection is senior women’s international Demi Vance alongside aspiring young footballers Rosa Wallwin, Lara Fox, Jude Forsythe and Rueben Lemon.
Green and White Army fans will now have the chance to collect exclusive Panini stickers of their Northern Ireland heroes.
M&S Food has teamed up with Panini to launch the sticker collection featuring the stars of Northern Ireland’s senior men’s and women’s international teams, such as Conor Bradley, Demi Vance, Shea Charles and Simone Magill.
The collection features 50 stickers, made up of players and managers, and an album packed with quizzes and fascinating facts about NI’s football icons, as well as nutritional advice for aspiring young footballers.
M&S’ ‘Eat Well, Play Well’ campaign links the eating habits of NI’s footballing heroes to how they play, promoting positive healthy eating messages for children in a way that’s engaging, relatable and drives change.
Helping launch the limited edition Northern Ireland football sticker collection, senior women’s international Demi Vance said: “It’s an absolute dream come true to see myself on a Panini sticker.
“Growing up collecting football stickers of my footballing heroes like Ronaldo, Mia Hamm, Messi and Marta was a big part of my love for the game.
“It’s incredible to be part of a campaign that not only reignites that childhood excitement but also promotes health and well-being through football.”
M&S is also encouraging shoppers to use their local store’s Facebook page to swap cards with people in their area, by posting what they have and what they need.
Ryan Lemon, regional manager of M&S Northern Ireland, commented: “We’re delighted to collaborate with Panini and the Irish FA to bring this special sticker collection to our customers in Northern Ireland.
“As a lifelong football fan who grew up swapping Panini stickers and chasing those elusive ‘shinies’ with friends at school, I’m thrilled to help reignite that same excitement for a new generation.
“This campaign offers a fantastic opportunity to create a fun, engaging way for families and fans to connect with their favourite Northern Ireland players and learn about the benefits of making healthier eating choices.”