Samsung has secured a landmark partnership with the NFL, becoming the official UK and Ireland TV partner for the 2024 season. The collaboration aims to enhance fan engagement through Samsung’s advanced Neo QLED 8K TVs, offering viewers a more immersive way to watch NFL games from the comfort of their homes.
A key feature of the partnership includes a free one-week subscription to NFL Game Pass, provided through a collaboration with DAZN, available with the purchase of any Samsung TV. This exclusive offer allows fans in the UK and Ireland to dive into the NFL action from the start of the season, giving them unprecedented access to live games and content.
Samsung’s multi-channel activations will extend across digital and live experiences throughout the season, incorporating social media campaigns, PR efforts, CRM initiatives, and experiential events. One of the standout activations will be the “8K Rewind” series, capturing key NFL moments in stunning 8K resolution, further showcasing the superior quality of Samsung’s Neo QLED technology.
The partnership is expected to reach over 16.7 million NFL fans across the UK and Ireland, particularly engaging audiences during marquee events like the NFL International Games in London. This collaboration not only strengthens Samsung’s presence in the premium home entertainment market but also supports the NFL’s efforts to grow its international audience.
Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!