Wednesday, December 4, 2024

Targeting luxury travel business for the island of Ireland in Paris1

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24 October 2024



Thirty-five (35) top French luxury travel buyers attended a networking event organised by Tourism Ireland in Paris – where they met, and did business with, 15 tourism companies from the island of Ireland.

The aim of the event was to highlight our luxury tourism offering to the French travel buyers in attendance. It involved a workshop of over 200 one-to-one meetings, a presentation, as well as networking – providing an excellent opportunity for the tourism companies from Ireland to promote their luxury products and services and to negotiate business for 2025 and beyond. Guests also enjoyed a whiskey tasting provided by Limerick Whiskey Experience and a chocolate tasting by Hazel Mountain Chocolate.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said:“Our networking event was an excellent opportunity to highlight our luxury tourism offering – from our boutique hotels, castles, luxury resorts and spas; to our rich culture and heritage. Events like this provide a valuable opportunity for Tourism Ireland and our partners to meet, and network with, influential luxury travel buyers, helping to secure a greater share of their business for the island of Ireland in 2025 and beyond.”

Tourism companies from the island of Ireland with David Boyce, Tourism Ireland (front, left), at Tourism Ireland’s luxury workshop in Paris.


Notes to Editors:

Companies taking part in Tourism Ireland’s luxury workshop in Paris included:

  • Abbey Group
  • Adams & Butler
  • Cashel House Hotel
  • Dromoland Castle 
  • Galway Food Tours
  • Ireland’s Blue Book
  • Iveagh Garden Hotel 
  • Luxurious Ireland
  • MHL Hotel Collection
  • Muckross Park Hotel & Spa
  • O’Donoghue Ring Collection 
  • Russborough House & Park
  • The Johnstown Estate
  • The Killarney Park
  • The Merrion

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