Nissan has been named this morning as the Official Vehicle Partner of Tennis Ireland as well as the title sponsor of the Nissan TI Junior Kids Programme and Nissan TI Junior Kids Tour which gets underway this month.
Nissan’s support will enable Tennis Ireland to expand its programmes to develop the sport at all levels across Ireland.
The Nissan TI Junior Kids Programme is specifically aimed at attracting younger players to play tennis, to develop their skills whilst having fun and to enjoy the experience of playing tournament tennis for the first time at regional and national level.
The vehicles that Nissan is supplying to Tennis Ireland include the stylish Nissan Qashqai e-POWER and Nissan X-Trail e-POWER which deliver all the benefits of EV driving without ever having to plug in the car to recharge it.
Both models drive in electric mode 100% of the time and the petrol engine is solely used to charge a battery that powers an electric motor to drive the wheels, offering a unique solution for drivers who are not quite ready to make the move to a fully electric vehicle.
Tennis Ireland are also being supplied with the 100% electric Nissan Ariya crossover which is the most technically advanced Nissan to date, with its futuristic design, premium and spacious interior turning heads since it arrived on Irish roads.
Nissan’s backing for the TI Junior Kids Programme will help Tennis Ireland to deliver the programme at grassroots and club level, to develop and nurture more young tennis players to learn the game, and to ensure that new players are coached with good tennis fundamentals while having fun.
The Nissan TI Junior Kids Tour will provide hundreds of young players under 8, 9 and 10 years of age with their first experience of tournament tennis. It includes respective regional and national tours that are specially designed to provide fun competition, catering for club players as well as players that play competitively.
The regional tour will take place in clubs in all four provinces where coaches will be on hand to monitor how players are performing and to inform the national performance co-ordinator of players to watch out for.
The national tour will take place once a month in different provinces where players will have an opportunity to compete for a spot at the National Tour Finals which are scheduled to take place at the National Tennis Centre in August.
“Nissan shares our goal of getting more children interested and excited about playing tennis, increasing the number of children playing in a fun and inclusive environment, and developing good tennis fundamentals through bespoke coach education supports,” said Tennis Ireland CEO Kevin Quinn.
“It is great to have them on board as partners.”
“The Nissan TI Junior Kids Programme and associated regional and national tours are designed to develop and nurture more young players and to ensure that they are coached to a high standard. We look forward to working with Nissan to attract more children to take up and enjoy our great sport and to help them improve and develop their tennis skills and enjoy fun competition.”
“Nissan is delighted to partner with Tennis Ireland and to support its work at grassroots level to attract as many children as possible to play tennis, to learn the game while having fun and to develop their skills through the excellent coaching that Tennis Ireland provides,” added Seamus Morgan, Managing Director of Nissan Ireland.
“We are especially pleased that the Nissan TI Junior Kids Tour will provide hundreds of children with their first experience of playing tournament tennis in a fun and friendly environment. That experience is invaluable and it is one that young players will always remember, however far they progress in playing competitive tennis.”
Sport for Business Perspective:
Nissan have been a strong supporter of sport in Ireland through rugby and football but they extended to tennis as partners of the Davis Cup match staged in Limerick earlier this year and this extension to a wider partnership is a good sign that they have been pleased with the response.
The strongest partnerships are always built on the best experiences rather than cold presentations and this is another great example of a sport from outside the big three making a strong mark with a global brand.
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