Overcoming floods and a pandemic, the new Midleton Distillery Experience is at the vanguard of Ireland’s new age of whiskey tourism
Irish whiskey tourism – could a new wave of distilleries turn Ireland into a drinks destination like Scotland, France or California
“Every drop of Jameson you see in the world is produced here,” says Helen Murphy, Business Development Executive at the Midleton Distillery Experience.
She’s showing me around the revamped Co Cork site, and every few steps seems to bring a new fact, whiff, sound, stave, story, deftly lit display or audiovisual note to stop us in our tracks.