TikTok have teamed up with Guaranteed Irish as part of the project.
TikTok Shop has now launched in Ireland.
Irish Influencers and content creators will be able to market and sell products directly to TikTok users without having to go to other web services.
As part of the new partnership, TikTok shop will be offering Guaranteed Irish members access to exclusive support, which will include events and training.
Chapters Bookstore, Cocoa Brown and The Smooth Company are among some of the local launch partners.
The platform focuses on shoppable videos and live shopping integrated into TikTok’s For You feeds. Creators can also earn commission by promoting products through affilate marketing schemes.
TikTok is rolling out its shop feature to its 2.2 million monthly users in collaboration with Guaranteed Irish. The company expressed at the launch the platform will exclusively feature products and services from Irish based businesses, creators and influencers.
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Elaine Fox, Head of Ireland at TikTok said: “We’re thrilled to be opening up TikTok Shop in Ireland so that our Irish users can discover and buy from homegrown Irish brands.”
“For local businesses in Ireland, TikTok Shop is like having a bustling market square in the palm of their hand. Whether you are a one person business, a national brand or a creator, you can grow your business and income and that’s great news for the Irish economy at large,” she added.
Brid O’Connell CEO of Guranteed Irish said: “TikTok Shop represents an incredible opportunity for our retail members to connect with a new generation of shoppers in an innovative and engaging way”.
@carolynssweets “Big news! 🎉 TikTok Shop Ireland has officially launched, and Ian is off to the post office with over 170 orders from yesterday alone! 🚚💨 If you’re looking to grab the sweetest deals, now’s the time! 🍬✨ Get 30% off and shipping for just €2—our best offer yet. Don’t wait—order now and get ready for Christmas! 🎄🎁” #LateLateToyShow #TikTokShopIreland #TikTokShop #CarolynsSweets #TheIrishCandyMan #IrishCandyShop #ChristmasDeals #SweetSavings #PicknMix #IrishTikTok
By enabling Guaranteed Irish businesses to showcase their products directly to millions of users on TikTok, we are empowering them to reach wider audiences, drive sales, and strengthen their presence in the digital marketplace”
“Our members have access to account managers and content creators, helping convert sales and assist them on this journey. We hope that this platform will be a new way for them to share their stories, highlight their craftsmanship, and connect with customers in real time”