As a personalised and integrated commerce solution, TikTok Shop allows sellers to connect with creators and communities to deliver optimised shopping experiences to users. The launch in Ireland and Spain comes after TikTok and Pinterest joined forces with Amazon to enable customers to buy products directly from the two social media apps. This move removed the need for users to leave one of the apps when making a purchase, supporting them in linking their profiles to their Amazon accounts and shopping directly from the ads.
Among the upcoming features for users across Spain and Ireland, TikTok mentions LIVE Shopping, shoppable videos in the For You feed, product showcase, affiliate program, shop ads, and secure checkout.
TikTok Shop Ireland
Exclusively opened to businesses and shoppers based in Ireland, TikTok Shop is set to deliver shoppable videos and LIVE shopping in the For You feeds, providing local Irish sellers and creators to sell directly via shoppable content on the app. According to the company, over 2.2 million individuals use the app every month across the region, with them finding content from their favourite creators and new ones they discovered each day, such as trends, fashion and beauty, recipes and gifts.
TikTok Shop Spain
When it comes to Spain, nearly 20 million individuals leverage TikTok, with the community joining the Irish one, receiving access to discover and shop directly from sellers and brands in the region. Also, shoppable videos and LIVE shopping directly to For You feeds are set to provide local Spanish sellers and creators the capability to sell via shoppable content on the app. TikTok expressed its commitment to developing a new culture that merges entertainment and shopping, supporting its users in discovering and sharing products they like.