TikTok is planning to launch its in-app shopping platform in Spain and Ireland as early as October, restarting a stalled campaign to expand its fastest-growing business in Europe.
ByteDance’s social media startup told partners, including merchants and creator agencies, in recent weeks to get ready for a TikTok Shop debut in the two countries, according to people familiar with the matter.
The rollout will be smaller than previously envisioned, although preparations are underway to bring the portal to other parts of Europe next year, the people said on condition of anonymity.
A TikTok spokesperson did not comment on the shop’s plan in Europe, but said the company will “continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love.”
Bloomberg