Fifteen tourism companies from Ireland are joining Tourism Ireland at IFTM Top Resa in Paris this week.
IFTM (International French Travel Market) is the largest travel trade exhibition in France, typically attracting around 30,000 visitors – including influential tour operators and travel agents, as well as business events decision-makers and leading French travel journalists.
The three-day event provides a valuable opportunity for the participating companies from Ireland to meet, and do business with, key players in the French travel trade for 2025 and beyond. Around 675 commercial meetings will be conducted on the Ireland stand this week.
Ana Luis, Tourism Ireland’s Trade Partnership Manager France, said: “Our presence at IFTM is a valuable opportunity for our partners from Ireland to showcase their product and connect with leading French travel professionals, to negotiate inclusion in their programmes for 2025 and beyond. Around 675 commercial meetings are taking place on the Ireland stand this week.
“Tourism Ireland’s aim is to capture the attention of the tour operators, travel agents and journalists attending IFTM this week. France is one of the top four markets for tourism to Ireland and Tourism Ireland is rolling out an extensive and targeted programme of promotions in France this autumn – aimed at boosting late season travel and positioning us well for 2025.”