Thursday, December 5, 2024
Tourism Ireland recently hosted a high-profile B2B event in London, where eight distinguished tourism companies from the Island of Ireland presented the country’s outstanding luxury offerings to key British travel buyers. This exclusive gathering provided a unique opportunity for these businesses to directly engage with influential luxury travel professionals, ensuring Ireland remains a top contender when recommending destinations to their affluent clientele.
The event featured tailored one-on-one appointments and dynamic networking sessions, allowing Irish tourism companies to forge valuable connections with high-end travel buyers. These interactions were designed to strengthen Ireland’s position as a prime destination for discerning travelers seeking exceptional, bespoke experiences.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “We were delighted to have eight tourism businesses from the island of Ireland join us at our recent B2B luxury workshop in London. It was a great way for our tourism partners from Ireland, who all specialise in proving luxury accommodation and experiences, to connect with influential luxury travel buyers. Our aim is to ensure that the island of Ireland is ‘top of mind’ for the buyers when recommending destinations to their high net-worth clients, helping to secure a greater share of their business for Ireland in 2025 and beyond.”