Waterford tourism businesses get a taste of London at ‘Flavours of Ireland’ event

Two Waterford-based businesses were represented at Tourism Ireland’s ‘Flavours of Ireland’ event which took place in London.

The annual event aims to connect Irish tourism businesses with leading global inbound tour operators who deliver visitors at scale to Ireland from all over the world.

This year, around 60 tourism companies from across Ireland, including Faithlegg House Hotel and Mount Congreve Estate Garden from Waterford, met and did business with around 100 global inbound tour operators, who’re mainly based in London.

The tour operators deliver business from all over the world, including the United States, Mainland Europe, Asia, Australasia and Africa.

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According to Tourism Ireland, events like ‘Flavours’ help the tour operators to set itineraries, determining the regions and communities that they will bring visitors to during the tourist season.

“It’s a key time to influence the addition of new tourism products to their programmes that have the potential to deliver more regional and longer-stay business for Ireland. Around 660 commercial meetings were conducted at the event, which will, in turn, deliver business for Ireland from around the world in 2025 and beyond,” said a spokesperson.

Commenting following the conclusion of ‘Flavours of Ireland’ 2024, Alice Mansergh, Chief Executive of Tourism Ireland, said: “Tourism Ireland runs our Flavours of Ireland event to increase awareness of Ireland among influential global inbound tour operators and to secure a greater share of the global travel market. We are delighted to connect inspiring local tourism businesses from Ireland with global tour operators, who build itineraries to sell overseas for the coming years.”