@sosucosmetics TikTok shop is coming ✨💫 #SOSUCosmetics #tiktokshop #ireland #officecontent ♬ original sound – tennessee
Done any online shopping lately?
Ordered some stuff? Got a few bits? Dropping more money than you ever should’ve on a little treat for yourself?
‘Tis the season after all, so really there was no better time for TikTok to drop their latest venture in Ireland – the TikTok Shop.
If you’re in any way chronically online (like me), you may already be aware of the concept, which has surpassed the likes of Shein and Temu in the States when it comes to online shopping.
The idea is simple: Irish brands and businesses will now get the chance to sell to TikTok’s 2.2 million monthly users, right from the app through shoppable videos, lives, and affiliates.
No heading to a separate website, no leaving your fyp.
The Shop launched this week in partnership with Guaranteed Irish, who will be working with homegrown brands on the app, to provide training and run events, while the platform gains momentum.
So, what can you buy? Well, a good few Irish businesses are already on TikTok Shop, including The Smooth Company, Cocoa Brown, and Chapters Bookstore, so you can nab all those smooth sticks, extra dark tan, and books you had been planning to buy this month.
And seeing as TikTok Shop’s sales hit $100 million in the US on Black Friday, it’s likely that we’ll see serious growth in a new way of ‘e-tailing’ here at home too.
@kashbeauty
♬ original sound – KASH Beauty
Brid O’Connell, CEO of Guaranteed Irish, says that the Shop gives retailers a new way of engaging with a younger audience.
“By enabling Guaranteed Irish businesses to showcase their products directly to millions of users on TikTok, we are empowering them to reach wider audiences, drive sales, and strengthen their presence in the digital marketplace,” she says.
“Our members have access to account managers and content creators, helping convert sales and assist them on this journey. We hope that this platform will be a new way for them to share their stories, highlight their craftsmanship, and connect with customers in real time.”
Elaine Fox, Head of Ireland at TikTok, adds: “We’re thrilled to be opening up TikTok Shop in Ireland so that our Irish users can discover and buy from homegrown Irish brands. For local businesses in Ireland, TikTok Shop is like having a bustling market square in the palm of their hand.
“Whether you are a one person business, a national brand or a creator, you can grow your business and income and that’s great news for the Irish economy at large.”
Scrolling mindlessly just got a lot more interesting.